This autumn marks the 25th anniversary of the start of the “Peaceful Revolution” and the fall of the wall between East and West Germany, which ultimately led to the reunification of the country.
According to ICCA rankings, Germany is the number one meetings destination in Europe and second worldwide, after the U.S. To recognize this accomplishment, the German Convention Bureau (GCB) will host a press conference during IMEX America 2014, October 14-16 in Las Vegas, to discuss how the German meetings industry has evolved and grown over the last 25 years.
New York-based Laura d’Elsa, Regional Director USA & Canada of the German Convention Bureau, will lead the celebrations in Vegas acknowledging the contribution that meetings in Germany have made to the success of Europe’s largest economy.
“The fall of the wall and subsequent reunification of Germany has had a lasting impact on the country’s economy as a whole and the meetings industry in particular,” d’Elsa noted. “More business travellers come to Germany for conferences and meetings than anywhere else in Europe; this is a testament to the country’s commitment to value, innovative spirit, focus on sustainability and deep expertise in such industries as pharmaceutical, automotive, biotech and logistics that meeting planners desire in their meeting locations.”